Open the illustrated customer guide (3-page PDF)

What this means

A local campaign gives people a timely reason to notice your business. Start with something useful and make the details easy to find.

A real-life example

A cafe has a seasonal soup menu and has made pickup clearer. For two weeks, a post and counter sign invite people to see the current menu and pickup details.

Step by step

1. Choose a real reason to share.

It might be a seasonal menu, a useful service update or an event. You do not need to offer a discount or buy advertising.

2. Write the facts people need.

Include the business, what is happening, dates, hours and how to take part. Confirm capacity or stock before making promises.

3. Put the details on one page.

Use your existing menu, event or hub page. The information should be current and easy to read on a phone.

4. Create a matching post and sign.

Try 'See this week’s soup and pickup details: [link]'. Use approved images. Get permission before using a partner's name or customer story.

5. Test and approve before sharing.

Try the post link, QR or tap and the next action. Have the owner approve the exact words, picture and dates. Staff should know what customers will ask.

6. Review and close the campaign.

Count available inquiries, orders or visits using the same method as before. Note other changes, remove expired information and choose one improvement.

How you know it worked

People can find the accurate local details, staff can deliver them and expired messages are removed.